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In a book, newspaper, or magazine, there is organization about pages and text arrangement. In common way, the organization is like this:

Main Title

The reader will know about the type of the book by its main title. For that reason, the main title in cover of a book or magazine must eye catchy. Main title must be written with strong contrast.  To create the strong contrast, it can use big size font, proper font type, and interesting letter arrangement.

Headline

Headline or the title of article delivers the eye sight of the reader to the article. If the headline is not interesting, maybe the article will not be read by anyone. 'Copy Writing' is very important in headline. 'Copy Writing' is technique about choose the word for the subhead to make it interesting then the reader will be interested to read the entire of article.

Subhead

Subhead is used to mark discussion level (which means contain more detail than headline) from the topic.