Design

Design is essentially a rational, logical, sequential process intended to solve problems. Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it's a car, a building, a graphic, a service or a process. The important part is the translation of the idea.

ELEMENTS AND PRINCIPLES OF DESIGN

The elements and principles of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad - all paintings will contain most of if not all, the seven elements of design.

The Principles of design can be thought of as what we do to the elements of design. How we apply the Principles of design determines how successful we are in creating a work of art.

ELEMENTS OF DESIGN

• line
•  shape
•  direction
•  size
•  texture
•  color
•  value

PRINCIPLES OF DESIGN

• balance
•  dominance
•  proportion
•  rhythm
•  Unity

References:

Kusrianto, Adi. Pengantar Desain Komunikasi Visual. Yogyakarta: ANDI, 2007.

http://www.hku.hk

http://www.designgalleria.net

http://char.txa.cornell.edu

http://www.atrise.com

http://www.johnlovett.com