Booklet Research (Part 1)

Monday, October 25, 2010



Definition of Booklet
Booklet is small book or group of pages which can be used as publication media. Booklet is appropriate for promoting a product, giving information about an enterprise or event, newsletter, and so on.

Types of Booklet
  1. ·         Inspirational or Religious Booklet
  2. ·         Marketing Business Booklet
  3. ·         Program or Informational Booklet
  4. ·         Tutorial or Reference Booklet
  5. ·         Entertainment Booklet
Layout Principles of Booklet
  • ·         Sequences
Sequence is order of attention. Making sequence in booklet can be done by the arrangement of pages. However for each pages sequence is more complicated. Generally, on publication media the sequence or reading-flow is from left to right and top to bottom. It is based on the general direction of eye-sight of human. However, we can change the general sequence by differentiation in an object like color, size, style, etc. There are some types of sequence; Z, C, L, T, and I.
  • ·         Emphasis
Emphasis is about point of interest. Emphasis in booklet has close relation with sequence.
  • ·         Unity
Unity in booklet can be created by using one or some same elements of design for every page. The same border, font’s type, color, position, size, and illustration style can create unity of the booklet.

references:

  ž  Rustan, Surianto. Layout. Jakarta: PT Gramedia Pustaka Utama, 2009.


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