As publicity media for product, service, or event, etc.
SIZE
Usually using A4, but the size is depend on its information inside, it can be bigger.
BROCHURE – FLIER
Flier is smaller than brochure, without fold, and the production cost of flier is lower than brochure.
ORDER OF READING
Designer needs to know how the audience’s preference in reading the brochure, especially a brochure with many folds. For that reason, the designer can use dummy or mockup in layout-ing process.
The folds in brochure create panels like pages in a book, magazine, or newspaper. We can use panels, side by side, to make as one unity.
By knowing the order of reading, we can make a plan about the sequence of topic, climax, or anti-climax in brochure.
REREFENCES
Rustan, Surianto. Layout. Jakarta: PT Gramedia Pustaka Utama, 2009.
Flier is smaller than brochure, without fold, and the production cost of flier is lower than brochure.
ORDER OF READING
Designer needs to know how the audience’s preference in reading the brochure, especially a brochure with many folds. For that reason, the designer can use dummy or mockup in layout-ing process.
The folds in brochure create panels like pages in a book, magazine, or newspaper. We can use panels, side by side, to make as one unity.
By knowing the order of reading, we can make a plan about the sequence of topic, climax, or anti-climax in brochure.
REREFENCES
Rustan, Surianto. Layout. Jakarta: PT Gramedia Pustaka Utama, 2009.
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